Deal Clozr
DEAL CLOZR
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Founder Story

How I Built an AI Sales Agent Between Customers

4 min readThul LengMay 8, 2026

I sell Toyotas at Sun Toyota in New Port Richey, Florida. I am not an engineer. I do not have a CS degree. I have never worked in tech.

I built Deal Clozr on the showroom floor — between test drives, T.O.s, and service lane laps. Here’s how it happened.

The CRM graveyard

Every sales rep knows this feeling: you open your CRM and it’s a graveyard. Hundreds of names. Dozens of “thinking about it.” A handful of “call back next month.” And you’re supposed to remember who’s who, who’s warm, and what you said last time.

I tried everything. Spreadsheets. Notes app. Sticky notes on the desk. Nothing worked. The CRM was where leads went to die.

Then I asked ChatGPT for a follow-up script one Saturday morning. It gave me something decent — but generic. It didn’t know I was at a Toyota store. It didn’t know a mini from a full deal. It had no idea what my pay plan looked like.

The $29.99 realization

I started thinking: what if an AI actually knew my world? Knew my pay plan — draw, bonuses, tier breaks. Knew what a T.O. was. Knew that a half mini pays $200 but gets me closer to a $500 bonus at 11 units.

What if it remembered every customer, every deal, every objection I’d ever handled? What if it called me out when I was slacking — because it could see I was 3 units behind pace?

I priced it at $29.99 because one deal — one single deal — pays for 10 years of the tool. That’s not marketing math. That’s real math. If you close one extra deal because your agent gave you the right script at the right moment, you’re ahead for a decade.

Built on the floor. Not in a boardroom.

I built the first version on my phone. Between customers. I’d be standing in the service lane, waiting for an oil change to finish, and I’d pull out my phone and add a feature.

The objection handler came from a real customer who said “$499 is too high.” The follow-up writer came from a real ghost who stopped replying after a test drive. The pay plan calculator came from me staring at a deal jacket at 8pm trying to figure out if it was worth it.

This isn’t a SaaS company that studied the auto industry from a WeWork in San Francisco. This is a Toyota closer who built the tool he wished he had — and then realized every closer needs it.

What’s next

Deal Clozr is live. $29.99/rep/month. Auto, real estate, insurance, solar, SaaS — 18 industries. Same agent. Same memory. Web + Telegram, live now.

I’m still on the floor at Sun Toyota. Still selling. Still building between customers. Because the best sales tools aren’t built in boardrooms. They’re built by people who actually need them.

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